入学要求 Requirement：
学术要求：Applicants should hold an upper second class honours degree, or its equivalent, in Psychology or any related discipline.
英语要求： IELTS 6.5
学费 Tuition Fee：2011/2012 £11,425.00
课程特征 Course Features：
This novel MSc is designed to link psychological research skills and knowledge of human behaviour with the application domain of advertising. A major feature of the course is that you will undertake your dissertation research via a placement with a commercial organisation involved in developing, using or distributing public media and who have advertising research requirements. During the course, you will experience both academic and practitioner contributions, and will acquire a firm understanding of issues such as:
- What makes a successful advertising campaign, and how is success predicted by the characteristics of people receiving advertising media as well as the characteristics of those who develop the media;
- What causes campaigns to fail, and how can failure be avoided by better understandings of the target audience characteristics and factors that affect teams working in the advertising industries;
- How cognitive, social, developmental and neuropsychological factors combine to influence the nature and interpretation of advertising communications;
- The practical determinants of putting together a successful advertising strategy, and how best can advertising media be developed within the constraints of a commercial environment;
- How new technologies and media impact on the nature and development of advertising materials and campaigns
With this degree you are well placed to get a job in advertising planning, marketing communications, media planning, digital marketing, brand planning, and qualitative research. This Degree would also equip you to work either client-side or agency side.
课程内容 Course Content ：
You will take five taught modules (50% of the degree assessment) that cover: advanced advertising theory; psychological aspects of advertising; advertising research design (a collaborative project to address a real research question on behalf of a commercial client); quantitative research methods; and qualitative research methods. For the remaining 50% of the degree, you will carry out an original research project supervised by a member of the course team, which is written up as a dissertation. In most cases, this dissertation will be conducted as a placement in a non-academic organization, such as a major advertising agency, online provider, design studio, or major retailer.
评估 Assessment：
Coursework and dissertation.