入学要求 Requirement：
学术要求：Full entry requirements
An upper-second-class Honours degree or international equivalent.
英语要求：Applicants whose first language is not English require IELTS 6.5 or equivalent, with no less than 6.0 in any element.
学费：International: 2011/2012 £14840
课程特征 Course Features：
This programme enables you to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges in an international context.
课程内容 Course Content：
The programme consists of taught modules (120 credits) and a project leading to a dissertation (60 credits). The taught component covers the core principles of marketing, business strategy, accounting and human resources. You then focus on specific international marketing issues. Modules include: international business environment; managing across cultures; managing human resources in an international context; international business strategy; research methods; international marketing; market analysis; international brand management; principles of marketing; international marketing communications management.